After a decade in mortgage servicing rights (“MSR”) advisory, UVA collegiate tennis player Brett Schaffer and his co-founders felt that they could do “it” differently and better, and it was time. They melded their competitive, entrepreneurial nature and industry expertise with a foundational commitment to integrity and the pursuit of excellence. The founding principle of being the best (NOT the biggest) remains a guiding force.
Their vision included an awareness of the fundamental connection between external client satisfaction and internal employee performance and recognition. They believed that these practical aims were not mutually exclusive nor lofty, and should lead to sustained differentiation. Their design of a flat, innovative team culture of meritocracy, transparency, performance and consistent results yielded market leadership. In 1996, the PHOENIX family and enterprise was born.